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Netflix Virality Challenge
YEAR
2026
SKILLS
Campaign Strategist, Creative Concept Developer, Graphic Designer
ROLES
Campaign Strategist, Creative Concept Developer, Narrative Developer, Graphic Designer, Presentation Designer
PLATFORMS
Canva
Developed a viral branded content campaign concept for Netflix Premium centered around strengthening family connection through shared viewing experiences. The idea explored how Netflix could become a connection point for families navigating physical distance, particularly parents with children away at university.
The campaign took the form of a mockumentary-style reunion inspired by Modern Family, bringing back Jesse Tyler Ferguson, Eric Stonestreet, and Aubrey Anderson-Emmons as themselves while recreating the family dynamic audiences know and love. The concept combined nostalgia, humor, and emotional storytelling to create something familiar yet surprising — designed to resonate across generations and encourage sharing.
