

Luisa Solana Del Castillo Arrastia
Based between Manila and Madrid, creating visuals shaped by storytelling and emotion.
SKILLS
CREATIVE
Photo Editing
Video Editing
Video Production
Graphic Design
Web & UI Design
Visual Storytelling
PRACTICAL
Social Media Management
Copywriting
Research
SOFT
Organized
Adaptable
Strategic thinker
Strong attention to detail
LANGUAGES
Spanish
Intermediate
English, Tagalog
Native
SOFTWARES
MS Office Suite - Advanced
Excel, Powerpoint, Word,
Adobe Suite - Advanced
​Photoshop, Illustrator, Premiere Pro, InDesign, Lightroom
Google Workspace - Proficient
Sheets, Docs, Slides, NotebookLM , Calendar, Meet, Drive, Gemini, Forms
Video Editing - Proficient
iMovie, Capcut, Final Cut Pro
Other Design Tools - Proficient
Canva, Notion, Figma, Keynote
Translating stories, feelings, and ideas into visual experiences.
What started as a curiosity for taking photos and creating visuals slowly evolved into a deeper interest in branding, storytelling, and visual communication. Through both academic and personal projects, I began exploring how design can shape the way people feel, remember, and connect with ideas.
​
Over time, I found myself becoming more drawn to work shaped by atmosphere, emotion, and everyday experiences — paying attention to the way people, spaces, conversations, and small moments can translate visually. Whether through branding, photography, film, or publication design, I enjoy creating work that feels intentional, immersive, and personal.
​
A lot of my work is influenced by culture, music, cinema, travel, and the people around me. Outside of design, I’m usually journaling, doing yoga, traveling, or collecting small references and moments that somehow find their way back into the work I create.
Education
IE University - Madrid, Spain
Bachelor in Communications and Digital Media
(2023-2027)​
​
De La Salle Santiago Zobel School - Manila, Philippines
Accountancy, Business, and Management
(2020-2022)​
Experience
VoicesxImpact – Creative Consultancy Startup | April - June 2025
Brand Strategist
​
FunDation – Social Impact Startup | April 2025
Brand Strategy & Visual Identity Designer
CADA DIA - Lifestyle & Stationery Brand | June 2022-August 2025
Creative Associate
Extracurriculars
IEU Labs | 2025
Branding Lab
​
Lasallian Youth Corps | 2019 - 2022
Media Deputy & Executive Vice President
​​
LIKHA Political Party | 2021
Election Campaign Co-Designer
​
High School Student Representative Coordinating Council | 2019 - 2020
Student Judiciary Board - Chairperson Marshal