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Pink Poppy Flowers
Pink Poppy Flowers

Luisa Solana Del Castillo Arrastia

Based between Manila and Madrid, creating visuals shaped by storytelling and emotion.

SKILLS

CREATIVE
Photo Editing
Video Editing
Video Production
Graphic Design
Web & UI Design
Visual Storytelling 

PRACTICAL
Social Media Management
Copywriting
Research

SOFT
Organized
Adaptable
Strategic thinker
Strong attention to detail

LANGUAGES

Spanish

Intermediate

English, Tagalog

Native

SOFTWARES

MS Office Suite - Advanced

Excel, Powerpoint, Word, 

Adobe Suite - Advanced

​Photoshop, Illustrator, Premiere Pro, InDesign, Lightroom

Google Workspace - Proficient

Sheets, Docs, Slides, NotebookLM , Calendar, Meet, Drive, Gemini, Forms

Video Editing - Proficient

iMovie, Capcut, Final Cut Pro

Other Design Tools - Proficient

Canva, Notion,  Figma, Keynote

Translating stories, feelings, and ideas into visual experiences.

What started as a curiosity for taking photos and creating visuals slowly evolved into a deeper interest in branding, storytelling, and visual communication. Through both academic and personal projects, I began exploring how design can shape the way people feel, remember, and connect with ideas.

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Over time, I found myself becoming more drawn to work shaped by atmosphere, emotion, and everyday experiences — paying attention to the way people, spaces, conversations, and small moments can translate visually. Whether through branding, photography, film, or publication design, I enjoy creating work that feels intentional, immersive, and personal.

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A lot of my work is influenced by culture, music, cinema, travel, and the people around me. Outside of design, I’m usually journaling, doing yoga, traveling, or collecting small references and moments that somehow find their way back into the work I create.

Education

IE University - Madrid, Spain

Bachelor in Communications and Digital Media

(2023-2027)​

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De La Salle Santiago Zobel School - Manila, Philippines

Accountancy, Business, and Management

(2020-2022)​

Experience

VoicesxImpact – Creative Consultancy Startup | April - June 2025

Brand Strategist

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FunDation – Social Impact Startup | April 2025

Brand Strategy & Visual Identity Designer

 

CADA DIA - Lifestyle & Stationery Brand | June 2022-August 2025
Creative Associate

Extracurriculars

IEU Labs | 2025

Branding Lab

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Lasallian Youth Corps | 2019 - 2022

Media Deputy & Executive Vice President

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LIKHA Political Party | 2021

Election Campaign Co-Designer 

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High School Student Representative Coordinating Council | 2019 - 2020

Student Judiciary Board - Chairperson Marshal 

CLIENTS
Slow Studio
Lash
Nook Publishing
One Studio
Po Lo Nam
SERVICES
Graphic Design
Branding
Art Direction
Web Design
Strategy
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