Beli Brand Ambassadorship

For my Branded Content class, we were tasked with selecting a brand and developing a brand ambassadorship program that reflected its identity and values. I chose Beli, a restaurant discovery app, and built a campaign around the idea that food is more than just something we eat—it becomes part of the memories we make with the people around us.

Rather than following the typical FoodTok style of filming, where the food is the main focus, I wanted the content to feel more like snapshots of everyday life. Through humor, social trends, and conversations with friends, restaurants became the setting rather than the subject, with each video naturally incorporating Beli as a way to remember and share the places behind each experience.