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"You've Swallowed Worse"
YEAR
2026
ROLES
Deck Visual Designer, Video Producer, Co-editor
SKILLS
I handled most of the visual work for the project, including designing the weekly Canva decks and sharing the editing workload with a teammate. I was also closely involved in developing the campaign concept and shaping the overall creative direction.
SOFTWARES
Adobe Premiere Pro, Canva
LINK
“You’ve Swallowed Worse” is a conceptual campaign developed for Oatly as part of our Advertising Creativity class, where we were tasked with creating a campaign with a clear and recognizable brand voice.
Early into the project, we became interested in the way people react to oat milk, often treating it as strange or unfamiliar, while consuming heavily processed ingredients every day without questioning them. That contradiction became the starting point for the campaign.
Taking inspiration from Oatly’s provocative and slightly frisky tone, we developed “You’ve Swallowed Worse” as a humorous way of positioning oat milk as one of the least questionable things people consume daily. We wanted the campaign to feel slightly absurd, unexpected, and honest in a way that matched the brand’s personality.
Over the course of two months, the project moved through research, concept development, scripting, storyboarding, and video production, alongside the development of short-form content adapted for platforms like TikTok.
