MAGARA

MAGARA was a conceptual branding project developed over the course of three months as part of the IE Branding Lab, where the brief was to create a luxurious table linen brand. The project focused on building a visual identity that felt elevated, distinctive, and emotionally connected to the experience of gathering, hosting, and dining.

Throughout the process, I developed the brand strategy, visual identity, and overall creative direction of the project — exploring how a table linen brand could balance craftsmanship, exclusivity, and warmth within a refined visual language.

The visual direction leaned into warm tones, textured materials, organic compositions, and editorial-inspired imagery to create a brand world that felt intimate, tactile, and design-forward. The project became an exploration of how branding and atmosphere can shape the way everyday objects are experienced and perceived.