FunDation

FunDation was a startup branding project focused on making higher education more accessible through scholarships, crowdfunding, and corporate-backed support systems. Over the course of two weeks, we worked closely with the founders to refine the brand’s direction and public identity.

I mainly handled the visual identity and presentation design — building the brand system, designing the deck, and shaping how the platform would communicate trust, accessibility, and impact visually.

The visual direction leaned into ideas of structure, opportunity, and forward movement through bold typography, clean layouts, and a blue-centered palette. More than just creating visuals, the project was about translating a social impact idea into a brand that felt cohesive, credible, and scalable.